You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Succeeding with Licensed Brands in MMOs & Virtual Worlds

Overview:

The entertainment sector has leveraged the power of licensed brands across a variety of mediums such as TV, movies, and games for years. Now brands are transitioning into the MMO and virtual world sector. This session will focus on how brands can succeed within the online sector. The audience will be exposed to views and case studies from leading execs managing branded MMOs and virtual worlds.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2010
  • Mary Bihr
  • LucasArts
  • N\'Gai Croal
  • Hit Detection
  • Fredrica Drotos
  • Middle-earth Enterprises
  • Robert Ferrari
  • Sanrio Digital & Typhoon Games
  • James Jones
  • Hasbro
  • free content
  • Social & Online Games Summit
  • Other
members only icon