Have you tried killing zombies with all the weapons in all the levels? As games become larger and more complex answering such questions can be daunting. Learn how the Dead Rising 2 team is using in game telemetry to tune the game, tracking item usage, and ensure all the nooks and crannies have been visited. The talk will cover the system fundamentals, what it takes to extend it, and the various techniques to take thousands of numbers and make some sense out of them, more importantly enable non-programmers to understand and visualize the things they care about.