Handheld games are being compared more and more to console titles every day. There is an ever growing need to develop dramatically more content, but the development cycles arent getting any longer. The developers of ULTIMATE SPIDER-MAN DS faced the challenge of leveraging console assets in bringing this enormous universe to the handheld market. This lecture covers practical strategies for creating efficient content pipelines for projects with a short development cycles, building upon existing assets, and having fun while doing it.