Tier-one mobile game publishers are putting increasing pressure on their developers to create games that can be leveraged across global distribution channels. A global hit requires distribution on 100+ carriers worldwide, 320+ unique handsets, 2,400+ individual SKUs, 10+ languages, and multiple operating systems. While handset fragmentation has always been the key challenge for mobile game development, the stakes are raised exponentially for games intended for distribution in multiple territories around the world. Using real world examples of games distributed in the Americas, Europe and Asia Pacific, this presentation outlines four key challenges faced by global game developers and offers concrete solutions for addressing those challenges.

The four key challenges include:
1. Picking the right reference handsets to optimize the global porting process
2. Planning for SKUs, not ports
3. Accomodating global distribution practices
4. Deploying technology innovation in the global marketplace