The Number One Educational Resource for the Game Industry
| Session Name: | Intuition vs. Metrics: The Big Debate |
| Speaker(s): | Andrew Mo |
| Company Name(s): | Playfish China |
| Track / Format: | Social Network Games |
| Overview: | With social games taking a prominent position in the industry, there's been a lot of controversy recently about their metrics-driven approach to design and development. Some people curse this as a soulless approach that turns games into hamster wheels, while others herald it as a new era where design is not based on personal taste but rather on hard, real-time data about everything that players are doing. Who's right and who's wrong - and is the matter really this black and white? This lecture will take this controversial subject by the neck and leave no stone unturned. |
Recommended
