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The Number One Educational Resource for the Game Industry

Session Name:

GameStop's Digital Strategy: Bringing Immersive Gaming to a Digital Audience

Overview:

GameStop's Digital Strategy: How the world's largest multichannel video game retailer plans to bring immersive gaming to a digital audience. Gamers love immersive games but with the evolution of mobile game play, how will the rich, integrated console experience be matched on mobile devices? In this session, Steve Nix shares how the multichannel game retailer has leveraged it's retail footprint into becoming a dual company--one with a firm retail stronghold in 17 counties worldwide, as well as a major player in digital gaming.

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  • GDC Europe 2011
  • Steve Nix
  • GameStop
  • free content
  • Business & Marketing
  • Business & Marketing
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