You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Challenges of the Dual Customer in Kids Mobile Games - Kids and Their Parents

Overview:

Touch-intuitive mobile devices are quickly becoming the first and most-used screen for 21st century kids. We're still in the midst of this seismic change, and kids are often using apps on their parents' pass-back devices or shared home devices, creating a situation where developers/publishers have to think about the motivations and needs of parents in addition to the delight and development of kids. This talk looks into some of the key challenges in today's market, focusing on both content/play and monetization.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2013
  • Rex Ishibashi
  • Callaway Digital Arts
  • free content
  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games
members only icon