| Session Name: | 100% Fun: Keeping Players Engaged |
| Speaker(s): | Kazuki Morishita |
| Company Name(s): | GungHo Online Entertainment, Inc. |
| Track / Format: | Design |
| Overview: | How do you make a game that can keep players happy and encourage them to keep on playing? GungHo Online Entertainment will share some of its guiding principles for cultivating an addictive game like Puzzle & Dragons and engaging millions of users worldwide. |