You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Cracking the Cross-Platform Challenge: How Candy Crush Saga Became a Smash Hit on Facebook and Mobile

Overview:

To deliver truly snackable entertainment, a game needs to be available anytime, anyplace, anywhere. This is a tough challenge to crack, but as the growth of the Candy Crush Saga shows, the demand from gamers is strong. In less than two years, King.com has transitioned from a web-based games portal to become one of the leading casual games companies worldwide, driven by a compelling cross-platform experience. King.com CEO and co-founder Riccardo Zacconi will share his key lessons, successes, and pitfalls on making this rapid transition.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2013
  • Riccardo Zacconi
  • King.com
  • free content
  • Business, Marketing & Management
  • Business & Marketing
members only icon