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The Number One Educational Resource for the Game Industry

Session Name:

Multi-screen, Multi-platform App Design: Train Wreck or Voltron?

Overview:

Some combinations are awesome. Some are nightmarish. Consider the challenge of building a second-screen user experience designed to be used when watching TV while using a mobile device. Live, interactive content must be available to users on demand and in context, so add active HTML components to the native app. Now deliver it as a multi-platform app in order to reach the widest possible user base across iOS and Android phones and tablets. Top it off with the ability to serve targeted advertising as a revenue model. This session by Viggle's Vice President of Product, Kyle Brink, will explore lessons learned from building, launching, and operating just such a hybrid app.

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