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Session Name:

Marketing and Monetization for Mobile Indies: Data from the Trenches

Overview:

Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.

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  • GDC 2014
  • Keith Katz
  • Execution Labs
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  • Smartphone & Tablet Games Summit
  • Smartphone / Tablet Games