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The Number One Educational Resource for the Game Industry

Session Name:

Measuring Mobile Marketing Beyond Clicks and Installs (Presented by adjust)

Overview:

Why you should never run a campaign without tracking
The three most important things about mobile marketing tracking
Understanding the transition from CPI to CPA

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  • GDC 2014
  • Paul H. Müller
  • adjust
  • free content
  • Advocacy
  • Advocacy
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