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The Number One Educational Resource for the Game Industry

Session Name:

Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.)

Overview:

A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results.

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