GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
5 Year Journey to Predictability
Wargaming can deliver a 360-degree view of players by analyzing their interests and aggregating all Wargaming content. Using this data, Wargaming is able to predict the most interesting game for a particular player, in a particular time. After a five year journey (with many highs and lows), the Wargaming team was able to develop a communication system that interacts with players within 5 seconds after a battle. Personalized communication with players led Wargaming to increase of their game metrics up to 3 times compared to players who weren't contacted by a communication method as such. Come learn how Wargaming developed their system for interacting with players and how you can apply it to your game.
Did you know free users get access to 30% of content from the last 2 years?