The Number One Educational Resource for the Game Industry
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Overview:
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For video games to be commercially successful in today's competitive climate, they need to offer engaging experiences to audiences around the world, not just to players in the developer or publisher's local markets. Despite this, many online communities and official social media accounts are provided only in English. Or, at best, non-English speaking players might receive a translated version of the English social feeds but, crucially, lacking the cultural and local context required to deliver a truly native experience. This talk will include case studies and practical takeaways to those who want to ensure their players regardless of location feel welcome and connected to their community.
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