You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6 Billion Impressions (Presented by Vungle)

Overview:

The age-old question of how to balance monetizing a free-to-play mobile game with ads and maintaining a delightful player experience will be answered once and for all. In this in-depth session, we will answer this question, not with one-off anecdotal evidence, but with quantitative proof, providing data-backed insights from a first-of-its-kind analysis of ad placements in mobile games currently monetizing through the Vungle mobile ad network. We will share findings from an analysis of over 6.3 billion impressions across more than 150 different ad placements from mobile game publishers running on Vungle. We'll also share real ad placement integration examples from some of the leading mobile game developers.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2021
  • Scott Silverman
  • Vungle
  • free content
  • Business & Marketing
  • Business & Marketing
members only icon