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Community Management Summit: Let's Redefine User Generated Content for a New Era
Dean Anderson, the CEO and Co-Founder of the user-generated content platform and social network Playerstate, offers a deep dive into how user-generated content (UGC) is going to be instrumental in the future of game development. When utilized in a fair manner, UGC can be used to increase player engagement and retention, expand game experiences, and function as a form of cost-effective community-driven marketing. This session goes over UGC's potential, as well as the dos and don'ts of how to manage a community of UGC creators.
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