The Number One Educational Resource for the Game Industry
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Overview:
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At five years old, Wordscapes has grown into one of the world's most-successful mobile games. At the center of its longevity and what ultimately has kept players coming back is the collaboration between design and analytics to create successful new features.In this session, PeopleFun's Lead Game Designer, Ted McCormick, and Senior Director of Analytics, Demmie Apte, will pull the curtain back on how live-ops design has continued to drive Wordscapes' LTV growth, generating a 20% growth over the last two years. They will also show how the collaboration between design and analytics has evolved over time, to the benefit of Wordscapes players and to the revenue performance of the game. Specifically, Ted and Demmie will explore the design and analytics behind the features, Wordscapes Wildlife and Lost Treasure event.
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