You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Free-to-Play Summit: F2P Indie Acquisition, Retention, Monetization Tactics (ARM)

Overview:

From industry consolidation to privacy changes, surviving in the mobile F2P space seems impossible as an indie studio. In this talk, CK, Alex and Anthony will share acquisition, retention, and monetization (ARM) tactics that enabled Snake.io, Adorable Home and Good Pizza, Great Pizza to grow from 0 to 100 million+ players. Topics covered include increasing organic traffic, retaining via push notifications and playtests, and monetize via ads and live events.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2023
  • Chun-Kai (CK) Wang
  • Kooapps LLC
  • Alex Kozachenko
  • HyperBeard
  • Anthony Lai
  • TapBlaze
  • free content
  • Free-to-Play Summit
  • Business & Marketing
members only icon