You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

The 30-Second 'Roblox' Rule: How to Hook the Next Generation of Gamers

Overview:

In this session, Taylor highlights the four fundamental pillars of Roblox development that we follow at Gamefam discussing strategies on how to obtain, retain and grow an active player base, and how to spark the organic growth of an enthusiastic community surrounding your experience. He will compare and contrast critical distinctions between building a successful experience on Roblox that leads to higher conversion rates and player retention, and discuss the unique preferences and expectations of Roblox users which often contradict traditional game design methodology. Throughout, Taylor shows key takeaways following his work at Gamefam on the launch of 3 of the top 5 highest-rated Roblox virtual concerts of all time (Saweetie Super Bowl Concert, 24kGoldn & The Chainsmokers), as well as breakdowns of the two most popular branded games on the platform (Sonic Speed Simulator & Barbie Dreamhouse Tycoon).

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • Game Developers Conference 2024
  • Taylor Field-Draper
  • Gamefam
  • free content
  • Design
  • Design