The Number One Educational Resource for the Game Industry
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Overview:
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Subscription services have proliferated over recent years, and each of the two main first party platforms are differing in their subscription service approach. Overall, do today's subscription services give everyone a better opportunity to be financially successful, or do they shorten the period in which to turn a profit? Dive into it in this session. There are clearly big winners in the subscription marketplace, however this talk gives an outline of impact in the wider games market. These include considerations for indie publishers when defining a title's subscription and broader lifecycle strategy, in addition to how game development can be tailored for games heading to subscription services in order to maximize player reach and engagement. The belief that when a title enters a subscription service, global pricing and traditional physical retailer support drops, is also explored.
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