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Free-to-Play Summit: Designing to Reduce Toxicity in Online Games
thatgamecompanys CEO and Creative Director Jenova Chen explores how specific design decisions can profoundly impact the wellness and engagement of players. With examples from Sky: Children of the Light, Jenova will demonstrate how providing players with opportunities to build meaningful real relationships, trust others and share powerful emotions can foster a thriving and wholesome community. To achieve high player retention and create positive free-to-play experiences that prioritize player safety and accessibility, thatgamecompany employs various design practices. These include consent-based communication mechanics, large-scale virtual events and non-predatory in-game transactions. Through real-life examples from thatgamecompany's Sky: Children of the Light, including a recent Guinness World Records breaking virtual concert bringing in 1.3 million concurrent players, Jenova will provide insight into why Sky remains a game players continue to turn to, and how other developers can learn from these intentional design choices.
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