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The Number One Educational Resource for the Game Industry

Session Name:

Start Right, Start Fun: Unveiling the Theory to Crafting the Onboarding Path for F2P Players (Presented by Tencent Games)

Overview:

This session presents insights gathered from user research and product development practices across 100+ F2P mobile games spanning various categories and regions over the last eight years. nThe team will share their methodology and user insights on game onboarding research, highlighting the "A-G-E" Model. The "A" represents "Attraction," driving player engagement, "G" signifies "Goal," guiding player motivation, and "E" measures the "Effectiveness" of tutorials. By drawing on practical project experience, the session will showcase how the AGE model enhances onboarding experiences in F2P games.

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