The Number One Educational Resource for the Game Industry
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Overview:
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Dana Trebella, Founder at Spoke & Wheel Strategy, and Derek Leiu, Creative Director at Derek Lieu Creative, will cover the importance of festivals and showcases as a part of your marketing campaign, how to choose the right festival for you, and how to plan your marketing beats and assets to maximize your chances of getting in. They will share some marketing timing tips to both help you get into your desired festival(s) and optimize your visibility if you do. They will also walk through the importance of considering festivals when planning out your marketing cadence and beats from the beginning, and how to do this effectively. Other topics covered include insights and tips to make your application stand out, what makes a compelling showcase trailer, how to prep for the showcase, and how to maximize the opportunity.Walt Destler, CEO at Walternate Realities, will present on how "Cosmoteer: Starship Architect & Commander" launched in October 2022 on Steam Early Access and became an instant indie hit, selling nearly 200k units in its first month and over 450k units to date. But that success didn't come out of nowhere; it was the clear result of the unusual decision to let the world play Cosmoteer for free during most of its development. This talk will explain why that decision was made, the results of that decision, this strategy's general pros and cons, and why many game developers should consider doing the same.
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