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The Number One Educational Resource for the Game Industry

Session Name:

Tencent Games Developer Summit: Innovation of pLTV in GaaS User Acquisition (Presented by Tencent Games)

Overview:

In this session, we will explore the critical role of pLTV in GaaS games, emphasizing its importance for long-term product growth. Drawing from Tencent's extensive UA experience, we have identified key strategies that contribute to the success of GaaS games. Additionally, we will discuss how we utilize one single pLTV framework to support the UA efficiency of over 50 games, achieving a remarkable 20% increase in ROI. Join us to gain valuable insights and practical approaches to enhance your game's performance and profitability.

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  • Game Developers Conference 2025
  • Shuangyang Wang
  • Tencent Games
  • Ruochen Han
  • Tencent Games
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