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Generating and Taking New Innovative Ideas to Life in an Era of Uncertainty (Presented by Keywords Studios)
In an era where AI technology is rapidly evolving, game development teams are under pressure to innovate while delivering concrete value. Drawing from experiences leading AI initiatives at Keywords Studios and Amazon Web Services, this talk presents a practical framework for identifying, validating, and executing proof-of-concept projects that solve real problems. Through case studies and lessons learned, attendees will learn how to avoid common pitfalls that lead to failed POCs, techniques for engaging domain experts effectively, and methods for rapidly iterating on solutions. The presentation will focus particularly on how to identify genuine problems worth solving, rather than chasing technology for technology's sake.
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