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Session Name:

Fun Meters: Data Driven Design for TILT

Overview:

TILT HD: Flip's Adventure in 1.5 Dimensions is an iPhone/iPad game/research platform we built to understand the viral mechanics required to create an MSO (Massively Social Online Game) that 6B people could play. The challenge was that the only way we could get enough beta testers was to release TILT on the iPad first. In this presentation we share what viral mechanics made a tiny research project a #1 iPad App on Earth Day. And how player session data completely reversed our thinking about the early game. Come see how for TILT (the first accelerometer game on the iPhone) data driven design changed everything.

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