The Number One Educational Resource for the Game Industry
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Overview:
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Kongregate is a distributor of nearly 200 virtual-goods games, developed by developers small and large, Eastern and Western, both casual and hardcore. As such, it has a unique perspective on what types of mechanics and characteristics of games have the most success monetizing. This talk will look at site-wide trends and patterns, as well as dig in to metrics on specific games. A comparative analysis of games, both at the large scale and down to core mechanics and differences, will help illuminate basic trends and see why similar games performed drastically differently in monetization and retention.
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