You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Rift Transformed: From Subscription to Free-to-Play in Seven Months

Overview:

This session presents a detailed overview of the successful transition to free-to-play for Trion World's subscription-based MMO, Rift. In this postmortem, AR will present details and statistics around the transformation, and valuable lessons learned, which can be applied to current free-to-play games as well as subscription games that are considering a transition. Details will include how we grandfathered in existing users and the evolution of major UI elements, going from early wireframes to finished in-game assets. The talk will also describe our take on pay-to-win, the popularity of gifting and anonymous logins, and graphs displaying concurrent users before, during and after the transition. Both successes and failures are presented, such as the need to prevent frictionless, unlimited credit to platinum conversions and the huge growth in population we experienced as a result of the changes.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2014
  • AR Schleicher
  • Trion Worlds
  • free content
  • Design
  • Design
members only icon