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QA via the Masses: Tapping into Player Enthusiasm to Improve QA
Usually, if your player base is pointing out flaws in your game, it means you haven't done your job in QA'ing it properly. But when your player base is actually part of your QA team, it flips traditional thinking on its head. By inviting users to seek out flaws and involving them in the QA process, it is possible to actually drive deeper player engagement and loyalty while streamlining your company's QA process. 5th Planet Games' David Lease explains how his company taps into player enthusiasm to solicit feedback and improve QA.
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