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Art Direction Bootcamp: Pantalones! Things I Wished Someone Told Me Prior to Becoming an Art Director
When Denis Rogic was promoted to art director, he had no clue what was waiting for him. He prepared on an artistic level but not that much on the social components. Oddly, moving into leadership means re-rolling your profession. He learned that you need to acquire a complete new skill set that is social in nature. It is so predominant that handling social interactions well will have more of an impact than being a good artist, and there are things you'll figure out the hard way. Going through that process, Denis made notes every time he screwed something up or when things went better than expected. He ended up distilling 9 things that were major hints that he learned from his experience. All of them are not art related but made his work so much easier, that he considers them essential to run an art team. Come join this talk to hear about Denis' experience as Art Director and learn from his findings!
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