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Cross Promotion: The Benefits of Collaborating with Other Developers

Overview:

Indie developers often underestimate the power of cross-promotion. When it comes to marketing, reaching press and influencers takes up the lions-share of their time. However, collaborating with fellow developers can be quite effective too. Themed sales, bundles and special discount deals can help to bring in some extra revenue, especially when it comes to post-release marketing. This talk gives an overview of collaborative techniques and talks about Stray Fawn Studios' experience with cross-promotion and knowledge-sharing with fellow developers. Examples include Stray Fawns' nature game collective "Playful Oasis", their roles-based game marketing Discord, shared marketing automatisation tools and more.

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