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Session Name:

Independent Games Summit: Launch Day: The Emotional Cost Of Releasing a Game

Overview:

"Wow, it's so close! You must be so excited." After a long production cycle, you're ready to hit 'launch' on your game - but what comes after that? What does it mean to release a game as an independent developer in today's climate, and how can we make this process more positive? nnThis session explores the difficulty of releasing a game emotionally, the feedback and constructive criticisms that surround our development cycles, how we can improve those to work towards smoother releases, and how to manage the tough post-launch trough of cyclical negativity. We'll also touch on the expectations put on developers around release, how realistic those are, and how to keep you and your team protected during that phase of your development cycle.

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