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From Box Products to Live Service: How 'Destiny 2' Transformed Bungie
Destiny 2 had a rocky launch. Bungie tried to evolve the original Destiny formula into a more accessible box product, and in the process quickly lost much of the trust they had built with Destiny's most engaged players.In the five years since Destiny 2 launched, Bungie has rethought and reimplemented almost every aspect of their Live business, and seen dramatic, sustained success as a result.In this talk, Justin Truman will dive into many of the changes and learnings needed to convert a studio used to building traditional AAA box products into a more authentic, modern Live service organization. This talk will take an interdisciplinary approach to discuss the process, mindset, and cultural changes required as Bungie transformed their approaches to prioritization, organization, and decision-making.
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