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Free-to-Play Summit: From Identity to Innovation: The Keys to Creation on 'Roblox'
With promises of the metaverse making headlines around the world and consumer spending on video gaming in the U.S. crossing $28.92B in the first half of 2021, defining where you fit in this rapidly evolving landscape is more important now than ever before. In this two-part session, Roblox VP of Product Bjorn Book-Larsson will present on the next generation of Avatar technology on Roblox. He will explore what the future of our digital identities looks like and the latest technologies built to enhance experiences and monetization. Next, Roblox VP of Developer Relations Matthew Curtis will welcome three developers from top studios on Roblox, Splitting Point Studios, and Sonar Studios to discuss some of the most timely elements game developers and brands, who are looking to make their mark in the metaverse, must consider when building an experience on a global, virtual platform like Roblox. This includes the importance of self-identity in the metaverse, why aging up is a crucial consideration, the latest technologies built to enhance experiences and monetization, as well as first-hand perspectives on technology, strategy, and creativity.
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