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Session Name:

Farm Merge Valley: How CoolGames Maximized Game-Platform Fit on Discord (Presented by Discord)

Overview:

Discover how CoolGames successfully launched Farm Merge Valley on Discord Activities, blending the merge-3 puzzle genre with farming simulation to captivate millions of players. This talk explores how the team optimized the game for Discord's inherently social environment, driving daily player engagement and fostering a vibrant community. Learn key strategies behind their adaptation process and how they built a Discord community server that grew to over 250,000 members in record time.

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  • Game Developers Conference 2025
  • Ann-Marie Harbour
  • Discord
  • Laurens Rutten
  • CoolGames
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