The Number One Educational Resource for the Game Industry
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Overview:
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How do you do, fellow kids? Join writer, artist, and product developer Lindsay Ishihiro as they demystify the untameable beast known as transformative fandom: fanfic, fanart, cosplay, memes, and more. In this session, they talk about fandom's history, why it forms, and how you can (and why you should!) interact with it, nurture it, and use it to your advantage to organically promote your game in ways money can't buy... without sounding like a dweeb.From the product development standpoint, they go over how to tap into your fandom to create merchandise that people actually want to purchase, and how to develop fanwork policies that protect your IP while also honoring the magnificent, untamed creativity of your fans.
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