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The Number One Educational Resource for the Game Industry

Session Name:

Creating Real World Heroes: Leveraging Games to Positively Activate Audiences

Overview:

How can an M-rated zombie apocalypse game inspire players to save lives in the real world? Join Jordan Grainger of Xbox Social Impact, Wonder Stormbreaker of Undead Labs and Jenny Lamping of the American Red Cross as they discuss how to leverage the power of a passionate audience to enact positive real-world change through in and out of game experiences. The unique connection between the storyline of State of Decay 2 and the mission of the American Red Cross built an authentic philanthropic opportunity to donate blood that SOD2 players loved. Using the story of this innovative partnership as a case study, they will showcase the strength of leveraging gaming content for social impact causes. Attendees will leave with practical tips, best practices and resources that they can use within their own studios and games to create meaningful social impact moments with their communities.

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  • Jordan Haugland
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  • Jenny Lamping
  • American Red Cross
  • Wonder Stormbreaker
  • Undead Labs
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  • Advocacy
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